Sunday, 20 March 2011

4.2 Audience Survey Results Analysis

Analysing the audience survey results, I can see that my audience vary from different age groups. Majority of my audience prefer RnB genre in music as 91.7% selected this. Other popular genre's include pop, rock and country. Only a few chose jazz which means I would have to think about more RnB, pop, rock and country rather than jazz. As you can see, nobody selected opera which suggests that I should avoid this genre as it was disliked by my target audience.

Most of my audience prefer themed music video's and the most popular theme was 'party' or 'happy'. This means that I need to pick a party themed song in order to make the video party themed.

As me and my partner planned on including animations in our video, we needed the views of our audience so asked this on our survey. Luckily over half of our audience said they'd prefer animations in video's stating that it is a more unique and original idea.

Nearly all of our audience said they'd rather watch a 3-4 minute music video. Considering this we would have to set our limits within that time barrier as we wouldn't want to bore our audience.

66.7% preferred happy endings and the other 33.3% thought cliff hanger endings would be better. This suggests that we will not have sad endings whatsoever.

Both me and my partner researched different music videos that our audience would enjoy and from the survey, we found that most enjoyed lively and partying music videos.

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